GE Healthcare held the leadership position in the overall fetal and neonatal care equipment, which can be attributed to its domination in almost all market segments. The company has a broad product portfolio which includes products under various categories such fetal monitors, Ultrasound, infant warmers, phototherapy equipment, and incubators, among others. In order to sustain its leadership position in the fetal and neonatal care equipment market, the company focuses on new product launches and expansions and inorganic growth strategies such as collaborations and agreements. In 2018, the company launched ultrasound product, namely Versana Essential and in 2015 the new Vscan Access (a portable ultrasound system) in certain countries of Africa and Southeast Asia. The company also acquired Monica Healthcare (UK), a monitoring technology company that offers advanced fetal monitoring devices.