The global hybrid operating room market is expected to grow at a CAGR of 12.5% between 2017 and 2022. Factors driving the growth of this market include the increasing adoption of minimally invasive surgical procedures and technological advancements among others.
As of 2016, Philips Healthcare (The Netherlands), Siemens Healthineers (Germany), Stryker Corporation (U.S.), Toshiba Corporation (Japan), GE Healthcare (U.S.), IMRIS Inc. (U.S.), Eschmann Equipment (U.K.), MAQUET GmbH (Germany), Trumpf Medical (Germany), and Skytron LLC (U.S.), Richard Wolf GmbH (Germany), MIZUHO OSI (U.S.), STERIS plc. (U.S.), NDS Surgical Imaging (U.S.), Alvo (Poland) are some of the major manufacturers in hybrid operating room market.
Analysis of the market developments between 2014 and 2017 (March) show that new product launch, agreements, and collaborations were the most widely adopted growth strategies by players in the market. Players adopted these strategies to strengthen their market position by collaborating to develop and provide technologically advanced products to its customer base. For instance, in 2017, Siemens Healthineers (Germany), received FDA clearance for its ARTIS pheno Angiography System.
Philips Healthcare is one of the leading players in the hybrid operating room market, in 2016. In order to strengthen its current position and to gain a larger share in the hybrid operating room market, the company aggressively focuses on inorganic and organic business growth strategies such as partnerships, product launches, approvals, and product deployment. In February 2017, Philips Healthcare launched Azurion, an image-guided therapy platform. Additionally, in January 2017, Philips launched its augmented-reality surgical navigation technology for spine, cranial, and trauma surgeries.
